From Idea to Reality: How to Successfully Plan and Promote Library Events Webinar (Recording)

How do you get patrons to attend library events when your library is mostly digital and your users ignore emails, flyers, and social media? This webinar’s presenters built their library’s public services from the ground up, with little money and lots of creativity. They will show you how!

You will learn how to take an idea (maybe even a “crazy” one) for library programming and confidently turn it into a successful event. You will learn how to accomplish all aspects of planning and promoting library events, from brainstorming creative programming, creating a cohesive library brand, using a promotional scheduling tool, and identifying users and best methods of reaching them to planning and assessing snag-free events.

You will leave this engaging and interactive webinar with a draft promotional plan for an event or service to host at your library. #MLALibEvents

Learning Outcomes

By the end of this course, participants will:

  • Brainstorm creative programming ideas
  • create, implement, and market a service or event

  • create an editorial calendar for effective use of digital and traditional promotional activities

  • assess library events


All health information professionals who need to plan and promote events to engage with their library users.


Shalu Gillum, AHIP

Shalu Gillum, AHIP, is head of public services for the Harriet F. Ginsburg Health Sciences Library at the University of Central Florida College of Medicine–Orlando. She manages library reference, instruction, and marketing services and supports faculty, students, and staff in research and literature searching.

Natasha Williams, AHIP, joined the Harriet F. Ginsburg Health Sciences Library team in September 2010 as a library technical assistant and now serves as the user services librarian. She is responsible for creating various library promotional and informational displays and materials and works closely with the head of public services to market and promote library events and services, and assess the needs of the different groups of patrons that utilize the library space.Natasha Williams, AHIP

Amelia Strickland joined the Harriet F. Ginsburg Health Sciences Library in November 2015 as a senior library technical assistant. As part of the public services team, she provides assistance to students, faculty, and staff at the library’s circulation desk and helps promote the library’s services, resources, and events in the College of Medicine.Amelia Strickland


Registration Information

  • Length: 1.5 hour recorded webinar
  • Technical information: After you have registered, go to My Learning in MEDLIB-ED to access the live webinar, resources, evaluation, and certificate.
  • Register, participate, and earn 1.5 MLA continuing education (CE) contact hours.


Site License Information

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