Beyond an Apple a Day: Providing Consumer Health Information at Your Library - April - May 2020

For more information on this course, contact Christian Minter at christian.minter@unmc.edu

This Face-to-Face hands-on class will cover the health information seeking behavior of consumers and the role of the librarian in the provision of health information for the public. Come learn about the evolution of consumer health, health literacy and the e-patient. Participants will leave equipped with knowledge of top consumer health sites. We will discuss creative ideas for health information outreach. The class will wrap up with an opportunity to explore effective marketing approaches and develop an elevator speech.

Learning Objectives:

This class teaches you the basics of providing consumer health information at your library. We will cover:

  • Challenges of providing consumer health information 
  • Planning a consumer health service
  • Consumer health on the internet
  • The reference interview
  • Ethics
  • Outreach
  • Project development / marketing

Agenda

  • Introduction
  • Health information needs and behaviors of health information consumers 
  • Challenges of providing consumer health information services at your library 
  • Planning a consumer health service 
  • The reference interview 
  • Resources on the web 
  • Ethics 
  • Outreach and project development 
  • Marketing 
  • Wrap-up and evaluations 

MLA CE Credits: 4