Available Until 12/31/2024

Engaging Your Library Community in the Virtual World: A Practical Guide to Creating, Marketing, and Evaluating Online Services and Programs (Recording)

Virtual library services are as important as ever, not just for remote patrons, but also for the convenience and benefit of all library users. If you are an outreach, reference, or liaison librarian or serve students and faculty in another capacity, you won’t want to miss this opportunity to learn from two experts how to transform your library’s virtual services and engage and expand your library community.

Julie Evener and Matthew Chase, authors of “Community Engagement in the Virtual Library,” are your guides to identifying new virtual services for your library. Through a presentation, case examples, guided discussion, and brainstorming activities, you’ll learn how to develop and refine your current virtual community engagement practices and identify new virtual services by assessing your successful physical services. You’ll receive tips and guidance on marketing your great new services and on evaluating the effectiveness of your services by using freely available assessment tools or creating your own.

Julie and Matthew will also address accessibility issues, meeting mental health needs within communities, and creating culturally responsive programs and content that allow diverse patrons to benefit from virtual services.

You’ll receive handouts you can use to visualize and plan all aspects of creating, marketing, and improving your virtual services.

You’ll leave the webinar with ideas for new or improved virtual services and new skills in outreach, marketing, program management and development, and assessment.

Upon registering for this webinar, you will receive a code entitling you to a 30% discount on Virtual Services in the Health Sciences Library to which Julie and Matthew contributed a chapter.


Learning Outcomes

By the end of this webinar, you will be able to:

  • Identify new virtual services your library could offer
  • Adapt successful physical services for the virtual environment
  • Implement engaging marketing strategies for new virtual library services
  • Evaluate the effectiveness of virtual library services.



Medical librarians and other information professionals who serve students and faculty at all levels.


Julie Evener photoJulie Evener, EdD, is the Director for Content Management & Discovery at USF Health Libraries at the University of South Florida. She co-authored the chapter “Community Engagement in the Virtual Library” in Virtual Services in the Health Sciences Library. Julie has been working and leading in health sciences libraries for 15 years.


Matthew Chase photoMatthew Chase, MLIS is the Instructional Services Librarian at Cuyamaca College and previously a librarian for the University of St. Augustine for Health Sciences. He co-authored the chapter “Community Engagement in the Virtual Library” in Virtual Services in the Health Sciences Library. His teaching and research projects include social justice discourses in digital spaces, intersectional practices in research and librarianship, and community engagement in academic libraries.

MLA CE Credits: 1.5

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